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Parfums Givenchy rolls out Vax'in for Youth in Europe.
August 27, 2010
By: TOM BRANNA
Editor
Inspired by the theory of Hormesis, which espouses that regular exposure to microstress helps bolster cells’ resistance to future stress and therefore is instrumental in extending cellular life, Parfums Givenchy’s has rolled out Vax’in for Youth, its new anti-aging skin care line. Givenchy worked on Vax’in with Suresh Rattan, a biogerontologist who founded and runs the Laboratory of Cellular Aging in the Molecular Biology Department of Denmark’s Aarhus University. The product is aimed ...
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